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Startups To Watch: VideoPeel, Joshin, Opus, PocketList

Originally written by Christine Hall for Crunchbase published on July 17, 2020

Seeing a spike in Medicaid customers, Minneapolis-based technology company Joshin got busy creating a mobile app designed for special needs and disability care. It connects families with experienced and screened “Joymaker” caregivers who are paid via private pay or now Self-Directed Medicaid funding.

At Joshin, we’re committed to revolutionizing the caregiving experience for both families and caregivers. With our user-friendly mobile app, we’re breaking down barriers to quality care by connecting you with our vetted “Joymakers.” Our recent funding and the invaluable insights from advisers like Michael Kutcher, Ashton’s brother and a disability care activist, are fueling our mission to make caregiving more accessible and manageable than ever. As we continue to grow and innovate, we’re not just offering a service; we’re building a community where everyone’s needs are acknowledged and met. Thank you for being a part of this journey with us.


Joshin’s unique approach to caregiving is rooted in understanding, compassion, and technology. Recognizing the challenges many families face when seeking specialized care, our platform is designed to simplify the process and ensure peace of mind. Every “Joymaker” caregiver on our platform undergoes a rigorous screening process, ensuring that families are matched with professionals who understand and can cater to their unique needs. Our dedication to this cause is unwavering, and we are constantly seeking ways to enhance our offerings and expand our reach.

Our vision extends beyond just providing a service; it’s about reshaping the caregiving landscape. By integrating technology with a human touch, we aim to make disability care more efficient, reliable, and inclusive. The support and trust from our community motivate us to push boundaries and set new standards in caregiving. As we look to the future, we are excited about the possibilities and the positive impact we can make in the lives of many. With Joshin, families can rest assured that they are not alone in their caregiving journey.

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