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Director of Marketing

location_on We are open to this position being remote

schedule Full Time/Exempt

Position Summary

A company is only as good as its people. Joshin is looking for a Director of Marketing to lead and inspire our marketing and communications team. Using qualitative and quantitative insights on the industry and consumer needs, you’ll play a critical role in leading the creation of campaigns, content, social, PR and marketing initiatives that will drive awareness and overall company growth. You’ll be responsible for contributing to build a positive brand and reputation for Joshin and increase consumer and B2B awareness. In short, this position is critical to the success of Joshin’s brand, image and growth in B2B and consumer channels.

What You Will Be Doing

  • Plan, execute and optimize marketing campaigns and brand awareness initiatives
  • Drive vision of the brand across the organization, advising the impact of strategy on other parts of business (operations, product, tech, sales, etc.)
  • Create compelling integrated marketing content (eg. messaging, presentations, guides, videos)
  • Gather and analyze qualitative and quantitative insights to inform messaging and brand decisions
  • Design creative communication plans and storylines that build emotional engagement with consumers and enterprise clients
  • Engage industry players in person to adjust and tailor our marketing strategy
  • Monitor latest marketing trends and adapting the vision accordingly when needed
  • Manage marketing budget to ensure marketing activities executed are consistently optimized and have a strong ROI
  • Ensure all marketing activity feels local, personal and deliver significant measurable growth
  • Analyze campaign data and customer behavior to improve the customer journey messaging and lifecycle marketing activities
  • Support COO and operations team in market expansion planning
  • Collaborate when needed with external creative agencies, PR agencies and internal partners

What You Should Have

  • 6+ years of relevant marketing, business and industry experience/li>
  • Deep expertise in building winning brands, leading and growing high-performing teams, marketing channels & content development, testing and scaling, and driving flawless execution
  • High degree of accuracy, strong timeline management, follow-through and attention to detail
  • A strong passion for story-telling
  • Capable of both operating on the highest strategic level as well as rolling-up your sleeves and do the delivery
  • Proven track record of developing and executing marketing plans and content marketing with measurable results
  • A knack for creating content that has a good balance between thought-leadership and content marketing strategies
  • Able to guide influence others in making appropriate decisions that impact the team
  • Commitment to quality, accuracy and consistency in honoring brand standards
  • Exceptional project management skills and leading teams, keeping them focused and inspired towards the company’s goals
  • You display a high level of curiosity, proactiveness and creative resourcefulness that helps solve problems, connects the dots and guides smart decision making
  • High emotional intelligence
  • Highly collaborative personality type and working style
  • Self-starter, motivated, able to nimbly navigate ambiguity
  • Can work independently in the fast-paced environment of a high growth company
  • Understanding of the marketplace startups and tech background preferred
  • Ability to work every day with a sense of urgency

What We Offer

  • Competitive salary
  • Paid time-off
  • Flexibility
  • Working at an emerging company early
  • We’ll leverage your passion and experience to make an impact

Joshin is a diverse and inclusive workplace where we learn from each other. We welcome people of different backgrounds, experiences, abilities and perspectives in a supportive place to work. We have a positive, and supportive culture and look for people who are curious, inventive and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?

Come do the best work of your life here at Joshin.

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